Weddings. Weddings. Black tie soirees. Everyday makeover. You will be called upon by your clients to give them the treatment they desire at some point. Make sure you market yourself as more than just a stylist.
You can use these tips to create packages for special occasions that are fit for a Queen (or King):
Seasonal Packages
Some seasons are clear and easy to push- wedding season, prom time, Christmas & New Years’. You can also use the seasons as a marketing opportunity to make small events feel big. Back-to-school night, girls’ night, date night, and spring vacation can all be marketed to feel like special occasions.
Men also need pampering
Many salons and stylists forget that men also like to be pampered. Groomsmen Specials are a good way to meet those needs for special occasions. But think about creative ways of incorporating them into the salon regularly. Think about pre-interview makeovers, date nights and pop the question packages.
Be a Trendsetter
Learn the latest nail polish colors and products that are in style (like Joico Flip Turn Volumizing Spray) to give your clients the looks they see on the covers of their favorite magazines. You’ll find that your clients, especially the younger ones, will put more trust in you if you can keep up with what is hot. Consider offering packages that make clients feel like celebrities.
Signature Looks
Show off your hot technique. Once you promote yourself and your amazing technique, your clients will spread the news and you’ll become the most sought-after stylist in the town.
Include your special packages into large-scale plans, such as email marketing and social networking. Your chair will soon become the ultimate pitstop for your clients whenever they need something special.
